Whatever - 789 Words

Foxy Originals Introduction Foxy Originals, a Canadian company was founded in 1998 by Kluger and Orol. The company was focusing on designing and initially selling jewelries and acquaintances on campus while the partners were attending college. Later on, Foxy targeted her customers to retail stores. Due to the partners’ hard work, Foxy nearly doubled her revenue every year in the first three-year operation. Now Foxy has successfully sold her product lines to every retailer in Canada and handled all operations. With the success in Canada, Foxy is now considering an expansion into the US market due to its much larger size than the Canadian Jewelry market. But the problem is American consumers might not be as brand loyal as Canadian†¦show more content†¦However, the partners plan to target at reputable retail stores only, and try not to make their merchandise available on every street corner in every city. But the attendance of trade shows is quite diverse and massive, it’d be difficult to know which retail store their products would be sold at. Qualitative analysis of sales representative Sales representative is an excellent approach to â€Å"penetrate† the market. Some retailers may not get an interest in Foxy’s products at a trade show, or they simply don’t attend trade shows for some reason. Sales people would work hard to stay in touch with those customers, demonstrating products in person, and thus creating potential sales for the company. By talking one on one with the customers, sales representatives may even be able to improve customer’s brand awareness or loyalty, reinforcing the network for the company. The downside of sales representative is internal competition, this problem might be tougher for â€Å"young† company like Foxy. Plus, hiring sales representatives is costly because of the commission based on sales they personally make. Trade show fixed costs identification Fixed expenditures include show registration fee, cost of booth, transportation expenditure, product samples and promotional materials cost. The registration fee, transportation and product samples and promotional materials cost depend on the number of trade shows. Purchase of booth is a one-time cost. SalesShow MoreRelatedJust Whatever1974 Words   |  8 PagesA P European History Test Prep DBQ Free Response Questions For DBQ’s Always: 1. Provide an appropriate, explicitly stated thesis that directly addresses all parts of the question and does NOT simply restate the question. 2. Discuss a majority of the documents individually and specifically. 3. Demonstrate understanding of the basic meaning of a majority of the documents. 4. Support the thesis with appropriate interpretations of a majority of the documents. 5. Analyze point of view or bias in atRead MoreWhatever Hapenned to Morality and Values on Television1206 Words   |  5 Pagesdecent program. 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